The basis of the company strategy for suppliers who want to enter into the Additive Manufacturing market is the investigation of the value chain. The additive value chain of the different customer segments for different technologies should be considered. Along this value chain the existing players should be identified as well as the shortcomings and problems along the processes. In addition to hardware, this also affects the digital image of the value chain.
Just knowing the current situation however is not enough for a sustainable business model. It is then also necessary to estimate the future development of the value chain. Scenario techniques are well suited for this, with a special focus on the key indicators that may experience disruptive changes over time. Thus, due to new developments in Additive Manufacturing, e.g. another material comes on the market, which changes the value chain sustainably.
In the third and decisive step, the company must develop its own value proposition. It must solve problems in the existing and future value chain and thus create added value for the customers. During the implementation of the strategy in subsequent years, it is essential that the leading indicators are monitored, and the strategy is flexibly adjusted to market changes.
The Additive Manufacturing strategy can be developed for service providers in a similar way to that for suppliers. In doing so, attention must be paid to the market trends regarding the make or buy decision when examining the value chain. The decisive question for the service provider is whether market participants see added value through cost savings, time savings or quality improvements by a service provider in one or more value chain processes.
The knowledge base for Additive Manufacturing
Additive Manufacturing is a rapidly growing market and currently there are good opportunities for entry into the business. Users can offer their customers added value with new solutions and products and gain competitive advantages. Suppliers can integrate their existing solutions into the Additive Manufacturing value chain or develop new solutions. Service providers can offer individual areas of the value chain on the market and thus provide the users with added value.
Every company should currently deal with the possibilities of Additive Manufacturing. If a potential is seen, a sustainable AM strategy helps with its successful implementation. Ampower assists its clients throughout this deployment process, from strategy to operational implementation.
Additive Manufacturing Future
It is expected that the positive trend in technology development will increase. In companies, the importance of Additive manufacturing in their own environment is steadily increasing. Ampower is currently developing different scenarios that can serve as a decision-making aid for customers.