Go-to-market with value, not with hype

Go-to-market strategy

Developing an outstanding AM product and offering superior value is the basis for a successful business in Additive Manufacturing. However, getting attention of the right customer with the right approach is as important and the purpose of a go-to-market strategy. At AMPOWER we are convinced that customers are interested in solid content rather than unrealistic promises that only create hype. We follow a content driven approach that attracts the right customer and generates leads to support your international sales team.

Our approach

Attract stakeholders with relevant content

Focus your value proposition
Identify stakeholders and target audience
Develop customer playbooks
Identify channels and media formats
Generate appealing content
Funnel and prioritize leads

Get in contact

References

What our customers say

“With the Ultrafuse® material, we open up new possibilities for our customers to manufacture metal components extremely cheaply. AMPOWER’s work has taken us a decisive step further on the road to successfully commercializing the new product. The combination of industry network, technical expertise and the pragmatic approach of the AMPOWER team is unique on the market.”

Dietmar Geiser
Strategy & Partnering, BASF New Business GmbH

Considerations of a go-to-market strategy

Development of the Go-To-Market Strategy

Tailored strategy around your Value Proposition

For the development of the Go-To-Market strategy a wide range of questions have to be answered. The Additive Manufacturing market, however, is highly dynamic and differs to conventional industries. AMPOWER’s unique market insights and expertise allows you to save invaluable time and prevent you from entering dead ends.

You do not want to lose time during your market entry?
You want to identify the right partners and channels from the get-go?